![]() ![]() However, what Tidal has released so far won't convince listeners to switch from Spotify in droves. ![]() ![]() Tidal's roster of artists is larger and more diverse than the Beats roster, and it includes a slew of artists like Kanye West, Beyoncé, and Rihanna whose fans are known for purchasing digital albums. Rihanna, Alicia Keys, Beyoncé, and Madonna pose after the Tidal premiere (Kevin Mazur/Getty) Exclusivity could be the final nail in the purchasing coffin. That doesn't mean the end of Beats, especially not with Apple backing the service, but it certainly signals something about artists' faith in listeners to purchase music. Thus, their exclusives would probably end up on Tidal, not Beats. The service's connection with iTunes also means that if artists were to give Beats an exclusive, it might direct listeners to purchase the album on iTunes, thus making the artists a bit more money from album sales.īut both Minaj and West stood on a stage last week with Jay Z and said they would be working with Tidal. This signals something about artists' faith in listeners to purchase musicīefore the launch of Tidal, Beats seemed like the most likely player (over Spotify and Rdio) to get exclusive albums from artists like Kanye West and Nicki Minaj, who have close ties to Iovine. Its main competitor in this market will be Apple's Beats Music, which has Interscope's Jimmy Iovine leading a similar charge for exclusivity. ![]() None of these features have launched on the site yet.Įxclusivity could differentiate a company Tidal from Spotify in theory, but Tidal isn't the only artist-focused streaming service. It's not just songs - we're offering value." There are different things that we offer. You may be able to download a song for free, but you're not getting into concerts for free. It's a holistic place where the artists will live in. This isn't just about music it's also about concert ticketing. In an interview at the Clive Davis Institute of Recorded Music at NYU, Jay Z and Tidal executive Vania Schlogel, discussed the future of the company: That could be what makes the company powerful. Jay Z has hinted there could be more to exclusivity on Tidal than simply new albums. Spotify, Rdio, Beats, and Tidal all compete for the same group of users. Its service in the $9.99-per-month tier, which doesn't offer high-quality audio, is really no different from the other interactive streaming services on the market. Where Tidal finds itself in a more competitive marketplace is exclusivity. As I've written before, the size of the audiophile audience who will pay $20 a month for streaming is very small, though Tidal won't have much competition for those users. Tidal currently is marketing itself via two major calling cards: high-quality audio and the promise of big-name exclusives. Madonna, Deadmau5, Kanye West, and Jay-Z stand at the Tidal premiere. Exclusive music might not garner Tidal a huge base of users today, but it could be the first step in the industry's transition to making almost all of its revenue from streaming. The second exclusive, launched the very next day, was Rihanna's "American Oxygen," from her upcoming, as-yet-untitled new album.īoth videos are enjoyable, but will they be enough to convince users to switch platforms? It might not even matter. The first, on Saturday, April 4, was a surprise video from Beyoncé, featuring the star wearing pigtail braids and playing a baby grand piano while singing "Die With You," a song celebrating the seventh anniversary of her marriage to Jay Z. At the very end, Hov makes an appearance as we see it's been him filming the whole time.īut hold up - the new, updated video is packed with home video footage of the couple's life together, including clips from their super-secret wedding, Beyonce just before and after giving birth to Blue Ivy (of course she had time to curl her hair even while in labor), the pair getting their matching IV ring finger tattoos, and lots of vacation footage from boats sailing on blue waters that any fan of Bey's Instagram will recognize.ĭownload Tidal here if you're in the mood for a good cry.Tidal, the new streaming service launched by Jay Z and publicized by a slew of other major artists at a press conference on March 30, dropped two exclusive hits over the weekend. Unfortunately, the video is a Tidal exclusive, but if there ever was a reason to cave and add Tidal to your ever-growing list of monthly music subscriptions, this video might be it.īey released "Die With You" two years ago in honor of their then 7th anniversary, with a video that shows the singer casually dressed in a backwards cap and t-shirt and singing the raw song as she accompanies herself on piano. In honor of her ninth wedding anniversary with Jay Z, Beyonce released a new video for her emotional love song, "Die With You." ![]()
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